Wednesday, November 16, 2011

Kia Enjoys Highest Brand Loyalty from Customers

 Keeping existing customers is the key to success in automotive industry when the average cost of a car is $30,000 and the typical ownership lasts for about five or more years. Though luxury carmakers are seen enjoying loyalty from their customers, the mainstream carmakers are reaping the most according to a recently released report on second-quarter 2011 sales compiled by Experian Automotive in Schaumburg, Ill. 

Bale Kia, the leading Arkansas Kia car dealer in Little Rock, is proud to state that Kia boasts most loyalty base according to this data. Kia’s parent company Hyundai Motor Group’s corporate loyalty rate stands at 49.6 percent, according to Experian’s data, edging out Ford Motor Company at 48.1 percent and General Motors at 47.6 percent. 

Kia’s three models have been ranked among the Top 10 Vehicles which have the most brand loyalty in this report. The leading Kia Forte compact sedan enjoys 68 per cent loyalty in the second quarter of 2011. The Soul compact wagon has 51 per cent and Kia Forte Koup registered a loyalty of 57 per cent.
The Kia Forte offers ample cargo space, great fuel economy and numerous standard safety and technology features while the Soul urban car is recognized for modern design, standard amenities and attractive starting price. The performance-Inspired Forte Koup is Kia's first-ever two-door coupe which offers a smooth and vibrant ride with a refined powertrain and a host of comfort and convenient features. Get in touch with Bale Kia to know more about these scintillating cars and take advantage of the special offers.